Dove prompts women to reflect on their choices

Would you describe yourself as beautiful? In our latest film Choose Beautiful, we travel to San Francisco, Shanghai, Delhi, London and Sao Paulo to prove that beauty is a choice – and the power of this choice is in your hands.

To me, the main thrust of this social experiment is not that every woman approaching these building must go through the Beautiful door.  But simpler, more fundamental than that, it encourages every woman to be mindful of what she chooses and to understand what makes her choose whatever it is she chooses.  Such self reflection can, I believe, alter not just her choices but also her mindset, her outlook, her self-esteem or self-image.