Wednesday, April 27, 2016

Always redefines what #LikeAGirl means


Join Always in our epic battle to keep girls' confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence.
Making a start by showing them that doing things #LikeAGirl is an awesome thing! 
"In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation." 
So tell us... what do YOU do #LikeAGirl?
It's clear that both boys and girls can have very demeaning, stereotypical notions of what it means to do something like a girl.  So while I often hesitate to make sweeping generalizations about the state of affairs for a Western society like the US, there is something pervasive, pernicious perhaps about what's been built into its culture and how that culture shapes the minds and behavior of our young people.

So, as my daughter Eva Krevchuck-Villejo argues persuasively and powerfully in her article - Like a Lady?  Like a Boss! - we must keep at our efforts to redefine what it means to be girl and alter those demeaning stereotypes.

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